Tag Archives: healthcare social media

Social Media Update 2013: A Good Resource for Marketers

Who’s being social?  Social Media Update 2013, a new survey from the Pew Research Center’s Internet Project, reveals that:

  • 73% of online adults now use a social networking site of some kind.
  • 71% use Facebook, up from 67% in 2012.
  • Facebook is the dominant social networking platform in the number of users, but users are diversifying; 42% of online adults use multiple social networking sites.
  • User profiles, demographics and engagement rates differ significantly across platforms. For example, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis; Pinterest skews toward women, higher education and income, while LinkedIn skews higher toward men in prime years.

01%20social%20media%20sites

These are a few of the key findings and graphics on social networking site usage and adoption from Social Media Update 2013.  The study provides some great insights for your team to consider as they plan digital and content marketing strategies for 2014 – Who uses what platform?  How do they use it?  How often do they check-in?

Click here to browse through or download the full report.

Leave a comment

Filed under Healthcare Social Media, Social Media

The importance of being social

As I began helping a client, a children’s hospital, manage their Facebook page, I noticed that their page was not set up such that they could interact throughout Facebook as their page. This meant that they could not visit, like or comment on other pages and therefore were undoubtedly missing out on news and valuable connections. With their blessing, I fixed the situation and began interacting with community pages on their behalf.

One day while acting as the page I came across a charity local to them whose mission it is to provide special outings to kids with disabilities. “Perfect.” I thought, and I liked the page. The next day I received a private message from them to my client’s page reading “Thank you for liking our page…” The note went on to ask if there was a wish list of items that they could use to go shopping for the children.  They showed up the following week with games and necessities.

Don’t underestimate the importance of being present and engaging with your online communities. I can’t tell you the number of times my posting schedule has been rearranged because of something I saw in my page’s Newsfeed. There are a lot of good, noteworthy things happening in your community; share the love and it will likely come back to you.Donation

2 Comments

Filed under Healthcare Social Media

Facebook contests: are you following the rules?

facebook-like-iconRecently, I’ve had a number of clients ask for advice about running a contest on their brand’s Facebook page. Maybe they had extra promotional items left over from Heart Month or were just looking for a quick boost to their numbers and wanted to post something like: “The next ten people to like this post will receive…” Seems harmless enough, doesn’t it? Not if you’re Facebook. Continue reading

Leave a comment

Filed under Healthcare Social Media, Social Media

Corrigan Partners Receives SWaM Certification for the State of Virginia

Corrigan Partners was recently certified as a Small, Women and Minority-owned Business (SWaM) by the Commonwealth of Virginia. This means we now have the ability to bring our expertise in marketing, public relations, social networking, SEO and communications management to Virginia state government agencies.

Our firm was founded in January 2010 by a group of women representing decades of experience in strategic planning, branding, marketing, internal and external communications, content management and social media.  We have been fortunate to grow the practice to bring in many more accomplished professionals, and today work with a diverse group of clients ranging from large health systems to physician practices, start-up companies, technology partners, non-profit agencies and other businesses.

This is obviously a time of great uncertainty and change for all healthcare providers, but perhaps especially for those affiliated with, or funded by, government agencies.  We look forward to helping state-funded health care organizations as they move to the front lines of population health management and primary care delivery.

And a special thanks to the Commonwealth of Virginia for developing this program to encourage small business creation and innovation!  We are firm believers in the value and immediacy of government working with smaller, more nimble service providers – and we look forward to putting the unique skills of Corrigan Partners to work on behalf of a diverse portfolio of health care decision makers.

2 Comments

Filed under Corrigan Partners