Tag Archives: healthcare marketing

Social Media Update 2013: A Good Resource for Marketers

Who’s being social?  Social Media Update 2013, a new survey from the Pew Research Center’s Internet Project, reveals that:

  • 73% of online adults now use a social networking site of some kind.
  • 71% use Facebook, up from 67% in 2012.
  • Facebook is the dominant social networking platform in the number of users, but users are diversifying; 42% of online adults use multiple social networking sites.
  • User profiles, demographics and engagement rates differ significantly across platforms. For example, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis; Pinterest skews toward women, higher education and income, while LinkedIn skews higher toward men in prime years.

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These are a few of the key findings and graphics on social networking site usage and adoption from Social Media Update 2013.  The study provides some great insights for your team to consider as they plan digital and content marketing strategies for 2014 – Who uses what platform?  How do they use it?  How often do they check-in?

Click here to browse through or download the full report.

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Filed under Healthcare Social Media, Social Media

Wanted: 2013 Healthcare Internet Hall of Fame Nominees

HIHOFDo you know an individual or organization that deserves to be in the Healthcare Internet Hall of Fame? Someone who has made significant contributions to the healthcare Internet field at a local, state or national level? Who has shown the ability or influence to effect change in the industry? Nominations are now being accepted for the 2013 class.

The Healthcare Internet Hall of Fame was established in 2011 to honor both individuals and organizations that have made significant contributions to the healthcare Internet industry, and to ensure that the history of the industry is preserved for the future generations.  Last year’s inductees included: Continue reading

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The importance of being social

As I began helping a client, a children’s hospital, manage their Facebook page, I noticed that their page was not set up such that they could interact throughout Facebook as their page. This meant that they could not visit, like or comment on other pages and therefore were undoubtedly missing out on news and valuable connections. With their blessing, I fixed the situation and began interacting with community pages on their behalf.

One day while acting as the page I came across a charity local to them whose mission it is to provide special outings to kids with disabilities. “Perfect.” I thought, and I liked the page. The next day I received a private message from them to my client’s page reading “Thank you for liking our page…” The note went on to ask if there was a wish list of items that they could use to go shopping for the children.  They showed up the following week with games and necessities.

Don’t underestimate the importance of being present and engaging with your online communities. I can’t tell you the number of times my posting schedule has been rearranged because of something I saw in my page’s Newsfeed. There are a lot of good, noteworthy things happening in your community; share the love and it will likely come back to you.Donation

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Filed under Healthcare Social Media

Marketing service lines through storytelling

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When the marketing team is brainstorming about how to promote hospital service lines, a key component of that is to load up on patient stories.  Even though people get online to do research, what they really want after any diagnosis is to know they are not alone.   That is why the successful patient testimonial is so powerful.

Obviously, hospitals don’t want to violate HIPAA laws by disclosing information while patients are being treated.  But people can tell their own health care story anytime (in fact, they already do).  In other words, the story comes from the patient, not the hospital.  But these experiences – with permission, of course — can be highlighted on the hospital’s social media sites, and patient testimonials (formal or less so) should be a prominent feature of any hospital’s online presence. Continue reading

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Filed under Healthcare Marketing, Oncology Marketing