If marketing strategy and innovation are on the agenda, you’ll probably find a member of Corrigan Partners there.
17th Annual Greystone.Net Healthcare Internet Conference
The Expanding Digital Footprint
New Orleans Marriott
November 4-6, 2013
Content Drives Revenue: Content Marketing for Clinical Service Line Growth
Monday, November 4, 2013
Healthcare consumers are searching for information, sharing experiences and selecting providers and services through digital channels and conversations. How can service line marketers reach their target audiences, build relationships and convert patients? Through an integrated content marketing strategy. Content is the fuel that builds relationships with your customers. It yields strategies that anticipate needs at every point of the consumer buying cycle and engage consumers at the right times, in the right places, with the right content. This hands-on practical workshop will demonstrate the power of content marketing in driving growth and better business performance for strategic clinical service lines. You’ll learn how to achieve executive buy-in, build content marketing strategies around a clinical service line and track ROI. And, you’ll leave the workshop with a strategic framework for a service line content marketing plan you can implement immediately, as well as a greatly enhanced toolkit for how to manage online content.
VP Marketing and Chief Experience Officer
Holy Redeemer Health System
Aha Media Group