Category Archives: Social Media Policy

Happy birthday, Twitter: 5 reasons it’s my favorite social platform

In case you missed it Twitter celebrated its 7th birthday last week.  That’s right, 7 years!

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#Twitterturns7

Twitter is my favorite social platform. The content that you find, the people you meet and the way some of my favorite brands have deployed Twitter to make it easier for me to do business with them combine to put it at the top of the list for me in terms of functionality. I haven’t had much time to devote to it lately, but I vow to change that!

Why is Twitter my favorite platform? I have a long list of reasons, but here are my top 5.

  • Source for breaking news. Who can forget the landing of the US Airways jet on the Hudson River? That story, and the first picture from the scene, first broke on Twitter. I love that today we can choose to have heavily edited news from media outlets, or get the raw news bites from Twitter – in real time.
  • 140-characters packs a powerful punch. Many celebrities, PR pros, and media darlings have learned how quickly a Tweet can land them in hot water or rocket them to stardom. Transparency is great, but we have to be ever vigilant and thoughtful in what we say.
  • Compelling content sells. As with any medium, the magic is in the message. If you have a compelling message good things can happen. Whether it’s helping to right a wrong, raise money for a cause, or spread joy, Twitter can be a super-charged, 21st century party-line (if you’re old enough to remember what that is)!
  • Twitter is good for business. Many companies have leveraged Twitter for business. Companies, like Delta Air Lines, now use Twitter for customer support. Delta operates @DeltaAssist 24/7 to help travelers who are delayed, stranded, or have other travel issues. Link Twitter and your American Express card and you can now even shop with Twitter!
  • Twitter facilitates connections. One of the most exciting things about Twitter is that it allows you to connect with like-minded people around the world. Drop into a scheduled chat and you’re just as likely to find people in your home state, as you are the other 50 and from various countries from around the world. The different perspectives are fascinating and add a dimension to the conversation that you can’t find anywhere else. Some of these individuals may become your friends and you may eventually meet some of them IRL (in real life) at a meeting or conference.

I have shared the reasons why I love Twitter. Twitter fans, what are yours?

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Filed under Content, Healthcare Social Media, PR, Social Media Policy, Trends in Marketing, Twitter

A 12-Word Social Media Policy for Physicians

Farris Timimi, MD and medical director for the Mayo Clinic Center for Social Media, advises that ‘the biggest risk in health care social media is not participating in the conversation.”  And he also understands the concerns physicians have about professionalism,patient privacy, even medical liability.  With all that, Dr. Timimi offers up a twelve word policy in rhyming cadance that can prevent most social media miscues.

  • Don’t Lie, Don’t Pry
  • Don’t Cheat, Can’t Delete
  • Don’t Steal, Don’t Reveal

A few additional rules worth remembering:

  • Don’t endorse as a matter of course.
  • Separate your circle of friends from patients you mend.
  • Don’t practice on the Internet, regardless of your good intent.
  • Always surmise that HIPAA applies.
  • Speak on your behalf, not that of staff.

Click here to read additional rules and Dr. Timimi’s full post:  A 12-Word Social Media Policy.

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Filed under Healthcare Social Media, Physician Practice Building, Social Media, Social Media Policy