Category Archives: Social Media

Social Media Update 2013: A Good Resource for Marketers

Who’s being social?  Social Media Update 2013, a new survey from the Pew Research Center’s Internet Project, reveals that:

  • 73% of online adults now use a social networking site of some kind.
  • 71% use Facebook, up from 67% in 2012.
  • Facebook is the dominant social networking platform in the number of users, but users are diversifying; 42% of online adults use multiple social networking sites.
  • User profiles, demographics and engagement rates differ significantly across platforms. For example, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis; Pinterest skews toward women, higher education and income, while LinkedIn skews higher toward men in prime years.

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These are a few of the key findings and graphics on social networking site usage and adoption from Social Media Update 2013.  The study provides some great insights for your team to consider as they plan digital and content marketing strategies for 2014 – Who uses what platform?  How do they use it?  How often do they check-in?

Click here to browse through or download the full report.

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Attracting, engaging and retaining patients with content

content marketing
Next week, I am moderating a webinar on content marketing hosted by the Forum for Healthcare Strategists. We have two terrific presenters — and a hot, hot topic.

How to Attract, Engage, and Retain Patients with Content
Tuesday, May 21, 2013 11:30AM – 1:00PM (CDT)

With so many communication channels available to consumers today, the rules for marketers have changed. The focus now is on content marketing: creating and sustaining great conversations with the people who visit your websites and social media channels.

Hear how Sentara Healthcare leveraged the power of healthcare content marketing during its 28 Days of Heart campaign. Using combined techniques to pull content, a healthcare tool, and reconfigured information architecture, they were able to show clear results metrics in changing its approach to content.

Join Jessica Carlson, Digital Media Advisor, Sentara Healthcare, Ahava Leibtag, President, Aha Media Group LLC, and me on May 21, and learn how to:

  • Create a content strategy around a campaign
  • Set up a social media editorial calendar
  • Engage and nurture your audience with content
  • Analyze your data to improve campaign performance

Click here for more information and to register online.  The price for Forum members is $89 ($119 for non-members).

Karen

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Filed under Healthcare Social Media, Marketing Management, Social Media

Tools and reminders for using social media during an emergency

While going through some files this past weekend, I came across an emergency communications tool that I created some time ago for a client and thought “Hey, with summer’s  sometimes volatile weather soon upon us this would be a good tool to share for my Tuesday blog post.” Like almost everyone else, I had no idea what Monday would hold. So, I share this hoping you’ll complete the form and never need to use it. 

The power and importance of social media cannot be overstated, especially in times of emergency. A well thought out emergency communication plan will be vital. A record of login information can help you save critical time in the unfortunate event that an emergency arises.

There are a couple things to keep in mind when you prepare your actual communication: Continue reading

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Facebook contests: are you following the rules?

facebook-like-iconRecently, I’ve had a number of clients ask for advice about running a contest on their brand’s Facebook page. Maybe they had extra promotional items left over from Heart Month or were just looking for a quick boost to their numbers and wanted to post something like: “The next ten people to like this post will receive…” Seems harmless enough, doesn’t it? Not if you’re Facebook. Continue reading

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Filed under Healthcare Social Media, Social Media