Category Archives: Physician Practice Building

A 12-Word Social Media Policy for Physicians

Farris Timimi, MD and medical director for the Mayo Clinic Center for Social Media, advises that ‘the biggest risk in health care social media is not participating in the conversation.”  And he also understands the concerns physicians have about professionalism,patient privacy, even medical liability.  With all that, Dr. Timimi offers up a twelve word policy in rhyming cadance that can prevent most social media miscues.

  • Don’t Lie, Don’t Pry
  • Don’t Cheat, Can’t Delete
  • Don’t Steal, Don’t Reveal

A few additional rules worth remembering:

  • Don’t endorse as a matter of course.
  • Separate your circle of friends from patients you mend.
  • Don’t practice on the Internet, regardless of your good intent.
  • Always surmise that HIPAA applies.
  • Speak on your behalf, not that of staff.

Click here to read additional rules and Dr. Timimi’s full post:  A 12-Word Social Media Policy.

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Filed under Healthcare Social Media, Physician Practice Building, Social Media, Social Media Policy

Doctors and Social Media – Benefits and Pitfalls

More doctors are becoming active in social media as a means to better engage, communicate with and support patients in managing health and medical care.  However, many more are cautious and/or downright concerned about its use in patient care. In this clip, Albert Einstein College of Medicine’s Paul Moniz talks with Katherine Chretien, M.D., an internist, medical educator and founder of Mothers in Medicine blog.  She has conducted published research on doctors using social media and discusses both the benefits and pitfalls.

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Filed under Healthcare Internet, Healthcare Social Media, Physician Practice Building

Amanda Baker Joins Firm to Support Physicians in Social Media and Practice Building

We’re thrilled to welcome Amanda E. Baker to the firm.  She brings our clients more than ten years of experience in the management and operation of physician group practices.  As a consultant, Amanda will provide planning, marketing, Web and social media counsel, and practice building support for physicians and medical groups. 

Amanda is proficient in medical group practice building, operations, governance, strategic planning and marketing. As a practice administrator, she had direct responsibility for financial operations, human resources, information technology management and managed care.   She has expertise in electronic health record implementation, social media and improving communications with patients.

Amanda is an active member of Medical Group Management Association (MGMA) and enjoys writing, photography and world travel.  She blogs about her global adventures at www.mysoulfultravel.com.

Welcome Amanda!

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Filed under Physician Marketing, Physician Practice Building, Social Media