Category Archives: Orthopedics Marketing

Content marketing can differentiate your joint replacement surgery program

monopoly man

Although demand for joint replacement surgery continues to be robust, most healthcare marketers face saturated markets.  Orthopedics remains one of the top volume producers for hospitals and that trend is not expected to change – for example, knee replacement procedures alone are expected to grow to a staggering 3.48 million surgeries a year by 2030.  (In 2010, there were 244,000 knee replacements among Medicare beneficiaries.)

One way to break through the marketing din is to develop a content marketing strategy to reach and engage prospective patients at each point in their quest to alleviate pain and restore mobility. To do this, we need to understand how consumers discover, consume and share health information on-line; and the role of search and social interaction across the consumer decision or buying cycle. Continue reading


Filed under Joint Replacement Marketing, Orthopedics Marketing, Trends in Marketing