Category Archives: Health Care

An “A Ha” reminder of why we work in health care

ReflectionIn a health care world of budget crunches, intense competition, and frantic planning brought on by the ACA, it’s easy to loose track of why we chose to dedicate our professional lives to this field – myself included. The fact is most of us were drawn to health care, despite long hours and/or less pay than we could have elsewhere, because we are driven by our caring for others.

I came across a moving photography project, Reflections: Portraits of the Elderly as They Once Were, and am reminded spending your life caring for others is a beautiful, honorable thing. When we show up to work each day, we are participating in caring for humanity, even if in just micro-movements and improvements.

So pat yourselves on the back. You’re doing the good, important work.

Leave a comment

Filed under Health Care

Having an umbrella when it rains

UmbrellaI recently went to a Whole Foods store, and typical of a summer day, it was bright sunshine when I entered but emerged 10 minutes later to a torrential downpour. I was so surprised and grateful to see two Whole Foods employees in the parking lot with umbrellas, there to shepherd unprepared shoppers to and from their cars. Continue reading

1 Comment

Filed under Health Care

3 reasons to think about population health

ImageAs health care continues its shift from volume to a “value-based” reimbursement structure, hospitals and health systems are rethinking population health, as they are increasingly responsible for patient care beyond institutional walls.   In fact, one of the stated goals for newly created accountable care organizations (ACOs) is to “improve population health.”   And because providers will be penalized for “never events” and unnecessary hospital readmissions, effective health education programs have never been more important. Continue reading

Leave a comment

Filed under Health Care, Marketing, Trends in Marketing

7 essential components of exceptional patient experience programs

The Centers for Medicare and Medicaid Services (CMS) as well as private insurers now consider patient experience as an important quality indicator in pay for performance.  Tools like HCAHPS (Hospital Consumer Assessment of Healthcare Providers and Systems) and CG CAHPS (Clinician & Group CAHPS for Accountable Care Organizations) were created to provide a standard methodology for measuring patients’ perceptions of their hospital and healthcare experiences.  Significant dollars are at risk for poor performers.

How can you ensure a successful patient experience? Focus on seven essential components of patient experience program: Continue reading

3 Comments

Filed under Brand, government funding, Health Care, Marketing Management, Trends in Marketing