The Forum for Healthcare Strategists’ 18th National Summit for Healthcare Marketing Strategies kicks off this morning at the Westin Kierland in Scottsdale, Arizona. The agenda is packed with timely topics and great speakers. Here are a few from today’s line up:
- Content Marketing: A Primer for Healthcare Marketers with Edward Bennett, director of web and communications technology for University of Maryland Medical Center, Scott Linsbarger, director of digital marketing for Cleveland Clinic, and Shel Hotz, principal of Holtz Communication & Technology (talk about start power!).
- Internal Branding: From Team Building to Business Building with Paul Szablowski, vice president of marketing for Dignity Health Arizona, and Rob Rosenburg, president of Springboard Brand and Creative Strategy.
- The Critical Value of Brand in a Changing Industry with Susan Soloman, VP of marketing for St. Joseph Health System in Orange, CA, and Chris Bevelo, principal of Interval.
- Using Technology to Enhance the Doctor/Patient Relationship: The Marketer’s Role by today’s keynoter, Wendy Sue Swanson, MD, pediatrician and well-known physician blogger.
I have to also plug the session I’m moderating from 1:00 pm to 3:45 pm — Marketing Executives: Transitioning from Volume to Value — with David Feinberg, VP and chief marketing officer for New York-Presbyterian Hospital, Jean Hitchcock, VP for public affairs and marketing for MedStar Health, and Christine Holt, VP for marketing and chief experience officer with Holy Redeemer Health System. These are three top-notch marketers with great case studies.
Don’t forget to stop by our booth (#31) in the Exhibit Hall. The opening reception is from 5:15 to 6:45 pm this evening. See you there!
Our team members are hunkered down with their families and waiting for Hurricane Sandy to pass on through. There is widespread tidal flooding in the Norfolk area, but fortunately, our homes and property are in good shape, power is still on and families are safe. Conditions are projected to worsen through today, then begin to recover tonight and tomorrow. We are sending good wishes to everyone still in Sandy’s path – take care friends!
Next week, several members of Corrigan Partners will be attending the SHSMD Connections 2012 conference in Philadelphia. We are delighted to once again be presenting and exhibiting, as well as sponsoring the Corrigan Partners SIG breakfast on Friday morning of the conference.
We always look forward to this gathering as it provides the opportunity to connect with old friends and make some new ones. Conference organizers do a great job of bringing together industry thought leaders who inspire new ideas on strategy, brand, and healthcare marketing. With the fast and furious pace of change in healthcare these days, there’s sure to be no shortage of thought-provoking ideas.
Wednesday, Karen Corrigan will team up with Rob Klein and Candace Quinn to present ‘Where Do We Go from Here? Changing Markets to Marketeers.’ This session will explore changes and challenges in the marketing discipline resulting from the new economics of healthcare reform, restructuring and consolidating markets, rapid adoption of web, social and mobile technologies and escalating competitive activity.
Thursday will find Karen, Carla Bryant and Brian Whitman “doing lunch” at the Coffey Talk Round-Table Luncheon. Be sure to join one of the discussions they’ll be leading:
Karen: The Chief Marketing Executive’s New Agenda: Growth, Innovation, Accountability
Carla: Pin to Win: Pinterest Strategies to Optimize Return
Brian: Rural Healthcare Marketing
The Corrigan Partners SIG Sunrise Breakfast on Friday is one of our favorite events as it provides a perfect opportunity to network and learn from and with others about the topics that most interest you. We love to facilitate brainstorming and creative problem solving and this event lets us do so on a large scale.
We hope to see you next week at what is sure to be an informative and inspiring conference. Please make a point to stop by the Brains on Demand booth #710 and say hello. We’d love to see you!