Author Archives: Sarah Beth Cowherd

About Sarah Beth Cowherd

I am a nurse. I blog. My passion is to impact the healthcare system in such a way as to leave it invigorated and changed.

People I shook hands with IRL at #MayoRagan

by Sarah Beth Cowherd, RN, BSN

I’m here in Rochester, MN at the Health Care Social Media Summit Hosted by Mayo Clinic Center for Social Media and presented by Ragan Communications. As a self proclaimed social media and healthcare geek, I must admit I am a bit star struck. People like @LeeAase, @ShelHoltz, and @EdBennett. Here are a few I’ve had the opportunity to shake hands with:

@DrMikeSevilla- Had lunch with Dr. Sevilla. His passion for Family Medicine Advocacy is motivating and exciting to see. His website is appropriately named: www.familymedicinerocks.com Continue reading

Leave a comment

Filed under Healthcare Social Media

Measuring Social Media ROI without Facebook “Likes”

Mark Ragan, CEO Ragan Communications, and Bill Wagner, COO Vocus discuss what to measure when thinking about impact of social media.

(View Video source: Ragan Videos)

1 Comment

Filed under Healthcare Social Media, Uncategorized

Doctor vs. Nurse: Who will be the frontline in primary care?

It seems obvious even today, that in the future, the frontline in primary care will not be held by primary care physicians alone.

Why is this so hard to believe?

With 10,000 boomers turning 65 every day for the next 19 years (according toPew Research Center), the demand on healthcare providers will surely increase to unprecedented levels.

MDs entering primary care have decreased significantly and most experts predict that the number will continue to drop as most new graduates continue on to specialties.

Having been accepted to a medical program myself, the major reason I decided not to go was because in the future, physicians will only be specialists and nurses will coordinate the care of the patient. Why spend 200,000 dollars and 7 years on an education that I could get in an advanced practice program for nurses?

The Institute of Medicine (IOM) recently released a controversial article stating that nurses should fill the gap and step up as primary care providers. They urge systems to cut red tape and  bureaucratic hurtles to essentially increase the nurse’s scope of practice.

Not surprisingly, there is heavy debate in the internet world regarding what nurses are capable of doing as primary care providers.

Physicians are upset because nurses are treading on their territory. Nurses are upset at the lack of trust from physicians. Medical students are upset because they can’t go into primary care.

This debate needs to stop being an “us” vs. “them” conversation.

Instead, we need to come up with an innovative approach to meet the coming demands in primary care. This plan should include not only nurses and physicians on the frontline, but pharmacists and technicians as well.

Yesterday’s primary care model will likely drown with the coming tsunami of aging boomers and newly insured. Can we stop fighting long enough to create a care system that will endure?

Leave a comment

Filed under Health Care