Author Archives: Allison Cooper

5 health data websites to help you become a “marketing scientist”

DataThere’s no doubt – successful marketing requires creativity, intuition and human compassion for your consumer. But having real facts, and making evidenced-based decisions based on those objective truths, is an equally critical component. As Steve Wozniak, co-founder of Apple, said, “You need the kind of objectivity that makes you forget everything you’ve heard, clear the table, and do a factual study like scientist would.”

Below are my top 5 health care data websites from which you can learn the most significant health issues your patient base is confronting, identify the growth opportunities for your organization, and advocate for your marketing initiatives. And bonus – they’re all free: Continue reading

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An “A Ha” reminder of why we work in health care

ReflectionIn a health care world of budget crunches, intense competition, and frantic planning brought on by the ACA, it’s easy to loose track of why we chose to dedicate our professional lives to this field – myself included. The fact is most of us were drawn to health care, despite long hours and/or less pay than we could have elsewhere, because we are driven by our caring for others.

I came across a moving photography project, Reflections: Portraits of the Elderly as They Once Were, and am reminded spending your life caring for others is a beautiful, honorable thing. When we show up to work each day, we are participating in caring for humanity, even if in just micro-movements and improvements.

So pat yourselves on the back. You’re doing the good, important work.

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Having an umbrella when it rains

UmbrellaI recently went to a Whole Foods store, and typical of a summer day, it was bright sunshine when I entered but emerged 10 minutes later to a torrential downpour. I was so surprised and grateful to see two Whole Foods employees in the parking lot with umbrellas, there to shepherd unprepared shoppers to and from their cars. Continue reading

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DOMA at your doorstep

Yesterday’s Supreme Court ruling that the Defense of Marriage Act is unconstitutional will cause clear changes in the health benefits available for some federal employees, military personnel and their families, but there are outstanding questions as to how and what degree this ruling will impact individuals newly eligible for health benefits through Obamacare’s insurance expansion. The Internal Revenue Service and the Department of Health and Human Services will be issuing clarifications as the start date for the health insurance marketplaces – January 1, 2014— approaches fast.

Hospitals and physicians need to catalog how this changing dynamic will impact the organization and prepare accordingly, from operational issues such as hospital visitation rights (as given to newly recognized married same-sex couples) to updating financial projections based on federal insurance coverage, if not state and private insurance as well depending on the laws of your state.

Regardless of personal opinion on same-sex marriage, strategists and marketers in health care cannot ignore the legal and societal shift on this issue and recognize it is prudent to prepare for it now.

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