We are growth strategists, brand builders, social marketers, business storytellers, and innovation catalysts who share a passion to help healthcare clients realize their brand’s full potential. The brainchild of six co-founders, Corrigan Partners™ was conceived with a singular corporate focus: to create high-performing brands and results-driven marketing operations in the healthcare industry. We combine deep experience, proven techniques, strategic thinking, and marketing creativity to optimize our clients’ competitive position, potential, and performance.
We focus our engagement work along four lines:
- Driving growth, brand loyalty and better financial performance for our clients through innovative brand, marketing and social media strategies.
- Building powerful, distinct, sustainable brands through integrated and aligned business, clinical and marketing strategies that deliver value-differentiated customer experiences.
- Equipping marketers with proven expertise and cost-efficient, hands-on support to accelerate their company’s adoption of web, social, mobile and cross-channel marketing strategies.
- Creating high-performing, future-ready marketing organizations by building the capabilities, systems and talent to address changing competitive dynamics in the health industry.
Learn more about our service offerings and how we can help accelerate your organization’s brand position and marketing performance.
Working with Clients across Sectors in Just One Industry: Healthcare
On the face of it our clients have everything and nothing in common. They are health systems, technology firms, start-up companies, businesses and not-for-profits in both the private and public sectors of the healthcare industry. They’re in different parts of the country and have different budgets, timetables, and challenges. But they all want to find the best, most effective solutions for their unique situations and create a better future for their clients and their community in the process. We have helped them reach their goals by providing measurable value through a variety of engagements such as:
- Redesigning and restructuring a large health system’s marketing management operation to better align with its market expansion, diversification, physician partnering, and ACO strategies.
- Developing a comprehensive strategy and framework to support development, integration, and effective use of social media technologies to achieve a hospital’s service line marketing goals.
- Creating brand positioning and identity and naming strategies for a start-up venture developing an online marketplace for buyers and sellers of retail health services.
- Building and implementing social media marketing strategies, tools and content, and providing start-up support for growing communities of interest at a large specialty medical center.
- Developing B2B marketing strategies, content and marketing toolkits for a technology firm that builds web-enabled healthcare decision-support applications.
- Creating communications content plans, researching topics, writing and editing white papers, articles, blogs, website, social media and other materials.
- Facilitating marketing planning retreats, training programs, innovation, and social media intensives; developing social media policies, employee communications, and training.
Contact us to learn how we can create unique, future-ready brand and marketing solutions for your organization.