5 health data websites to help you become a “marketing scientist”

DataThere’s no doubt – successful marketing requires creativity, intuition and human compassion for your consumer. But having real facts, and making evidenced-based decisions based on those objective truths, is an equally critical component. As Steve Wozniak, co-founder of Apple, said, “You need the kind of objectivity that makes you forget everything you’ve heard, clear the table, and do a factual study like scientist would.”

Below are my top 5 health care data websites from which you can learn the most significant health issues your patient base is confronting, identify the growth opportunities for your organization, and advocate for your marketing initiatives. And bonus – they’re all free:

1. Census

Nothing fancy about it, but it’s the gold standard demographic information

http://quickfacts.census.gov/qfd/states/51/51710lk.html

2. Kaiser Family Foundation State Health Facts

Besides data on demographics and health status indicators, this site is also an excellent source of information on health care costs, Medicare, Medicaid and private insurance trends at a state level.

http://kff.org/statedata/

3. CDC Division for Heart Disease and Stroke Prevention – Data Trends and Maps

For the #1 cause of death in the U.S., this website provides interactive maps and data down to the county level to assess the needs of any community in the country.

http://apps.nccd.cdc.gov/DHDSPAtlas/#

4. County Health Rankings & Roadmaps – Robert Wood Johnson Foundation

The easiest way to understand what is making people sick and health in your community at the county level, but also with interesting “roadmaps” of how to address these health issues.

http://www.countyhealthrankings.org/

5. CDC Health Data Interactive

Gold standard source for national health statistics for infants, children, adolescents, adults, and older adults. Tables can be customized by age, gender, race/ethnicity, and geographic location to explore different trends and patterns.

http://www.cdc.gov/nchs/hdi.htm

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