Next week, I am moderating a webinar on content marketing hosted by the Forum for Healthcare Strategists. We have two terrific presenters — and a hot, hot topic.
How to Attract, Engage, and Retain Patients with Content
Tuesday, May 21, 2013 11:30AM – 1:00PM (CDT)
With so many communication channels available to consumers today, the rules for marketers have changed. The focus now is on content marketing: creating and sustaining great conversations with the people who visit your websites and social media channels.
Hear how Sentara Healthcare leveraged the power of healthcare content marketing during its 28 Days of Heart campaign. Using combined techniques to pull content, a healthcare tool, and reconfigured information architecture, they were able to show clear results metrics in changing its approach to content.
- Create a content strategy around a campaign
- Set up a social media editorial calendar
- Engage and nurture your audience with content
- Analyze your data to improve campaign performance
Click here for more information and to register online. The price for Forum members is $89 ($119 for non-members).