We’re looking forward to the Forum for Healthcare Strategists Marketing Strategies Summit (Westin Kierland Scottsdale, Arizona May 5-7, 2013) for a number of reasons. This conference always serves up timely, relevant content and terrific speakers. Healthcare marketers can connect with leading thinkers presenting marketing case studies, ideas and solutions. And, it’s a great networking venue – a place where you can catch up with long-time friends and colleagues, and meet new ones.
Personally, I’m especially excited about the session that I’ll be moderating on Sunday, May 5, 2013 at 1:00 pm. David Feinberg, VP & chief marketing officer for New York-Presbyterian Hospital, Jean Hitchcock, VP for public affairs and marketing at MedStar Health, and Christine Holt, VP of marketing and chief experience officer for Holy Redeemer Health System, will join me to share the work they’re doing to ready their marketing organizations and health systems for the new world under healthcare reform. I’ve had an inside peek at their presentation topics and guarantee that you’ll walk away with some good ideas.
Here’s a description of our session:
Marketing Executives: Transitioning from Volume to Value
With the Accountable Care Act now entrenched, marketers need to be in major transition – looking ahead to a value-based world, with an emphasis on population health, while continuing to address the growth demands of a transaction and volume based market. What will it take to master the transition? Join your colleagues and examine how successful organizations are shifting their strategic and marketing focus from:
- Provider to consumer-centered
- Volume to value results-oriented
- Transaction to health promotion-based
- Intervention to assumption of risk
- Rewarding specialty intervention to rewarding optimization of health status
Explore new competencies needed for success, including behavioral modification, health informatics, data and analytics, and digital media fluency. Plus, learn how to assess your own marketing operations and establish a road map for change.
Meet us in the Exhibit Hall
While at the conference, stop by our Corrigan Partners booth in the main exhibit hall and say ‘hello.’ My colleagues, Brian Whitman and Carla Bryant, and I will hanging out at Booth #31.
Hope to see you there!