Harnessing the power of content marketing in healthcare.

content marketing

Next week, I’ll be joining Janna Binder, director of marketing and public relations for Professional Research Corporation (PRC), on a webchat to discuss the role and power of content marketing in healthcare.

It’s a timely topic for healthcare marketers.  Because more than ever, consumers are seeking health information, sharing healthcare experiences, exploring treatments and selecting providers online. And the vast majority of online health-related discussions take place without input from healthcare professionals.

During the one-hour session, we’ll talk about how content marketing can engage consumers, build your brand, drive patient acquisition and cultivate customer loyalty.  Key discussion points will include:

  • The role of search and social interaction in the healthcare consumer’s selection process
  • Where consumers discover, consume and share information
  • What constitutes relevant, valuable content, tools and relationships
  • How marketers can build content marketing plans

I hope you’ll join us.  The 60 minute PRC Webchat will be held on Thursday, March 28, 2013 beginning at 1:00 pm central time.  There is no charge for participation.  You can click here for more information and online registration.


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Filed under Healthcare Internet, Healthcare Social Media

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