Next week, I’ll be joining Janna Binder, director of marketing and public relations for Professional Research Corporation (PRC), on a webchat to discuss the role and power of content marketing in healthcare.
It’s a timely topic for healthcare marketers. Because more than ever, consumers are seeking health information, sharing healthcare experiences, exploring treatments and selecting providers online. And the vast majority of online health-related discussions take place without input from healthcare professionals.
During the one-hour session, we’ll talk about how content marketing can engage consumers, build your brand, drive patient acquisition and cultivate customer loyalty. Key discussion points will include:
- The role of search and social interaction in the healthcare consumer’s selection process
- Where consumers discover, consume and share information
- What constitutes relevant, valuable content, tools and relationships
- How marketers can build content marketing plans
I hope you’ll join us. The 60 minute PRC Webchat will be held on Thursday, March 28, 2013 beginning at 1:00 pm central time. There is no charge for participation. You can click here for more information and online registration.