by Kari Skipper Foster
The Third Annual Health Care Social Media Summit at the Mayo Clinic has been a day of head nodding and ah-ha moments, along with a little celebrity watching of SM icons and passionate HCSM proponents.
The morning started with Shel Holtz of Holtz Technology + Communication. Such a wealth of experience he has to share! Hear him when you have a chance.
- Facebook is still where a whole lot of the action is. Recently, half a Billion individual users logged on in one day.
- More people use mobile devices for social media; those who do spend more time on the platform. 80% of those who access social media have done so for health information.
- Only 21% of hospitals are involved in social media.
- Newsrooms are shrinking and social media covers many more news topics than the MSM. We need to write the news now.
- Social media needs to be live. Customers often don’t expect a real person behind the twitter feed. Surprise them! Listen and be responsive.
The afternoon included a 4-physician panel of #HCSM leaders who discussed the Whys and Hows of their social media journeys. The panel was moderated by Farris Timimi, MD and included Christian Sinclair, MD, Mark Ryan, MD, Matt Katz, MD and Jennifer Shine Dyer, MD, MPH. What a collection of passionate physicians eager to use social media to inform and educate.
Some of their points included:
- Social media gives you the chance to have a voice in healthcare, rather than be spoken for by media hype and misinformation.
- Every social media platform is not good for every physician. Find the natural fit and you’re much more likely to use it.
- For this panel, the intrinsic drive to engage and educate was more impactful on their decision to engage than money or other drivers.
- Use social media as you would other public forums: as a physician you would not dispense specific healthcare advice to someone in a lecture hall full of people. Remember that at some time you may need to/can change the channel of communication to something more private or refer people back to their own physicians.
- There is risk in HCSM. When used wisely, the benefits of social media can outweigh the risk. (See #4) Address the concerns such as time or risk. There is most likely a workaround.
It has been rejuvenating to be among so many who see the value and power of social media in healthcare. It’s not about making a buck, it’s about making sure valid information is available to those who want and need it. To quote Lee Aase: “This is about being helpful.”
I’d love to hear your thoughts on the Summit.
FYI – these are good folks to follow:
Shel Holtz @shelhotz
Christian Sinclair @ctsinclair
Mark Ryan @RichmondDoc
Matt Katz @subatomicdoc
Jen Dyer @EndoGoddess